THE NEW EPOCH OF JPL ATELIER

We are an eco-luxe label linking the concept of fashion through time with sustainability, creating a fusion of past and present, helping to secure our future.

Our label takes pride in championing the women of the past, and the women of today. Our teams are made up entirely of talented female individuals - from seamstresses to shoot stylists - and we are part of the new wave of organisations proudly focusing on female empowerment as well as taking responsibility of our carbon footprint.

The core of our brand is founded within roots of story telling.  Our inspiration stems from fashion history and detailed design elements with an often romantic connotation. Each collection focuses on an era, with inspiration deriving from a fashionable moment in the time of which each collection is exploring.

JPL takes inspiration each collection from exemplary women of different eras who defy their position in society. Our first collection is a shirt collection made from satin RPet fabric (recycled water bottles) and vintage mother of pearl buttons called The Edwardian Collection. It was inspired by the fearless Suffragettes of Edwardian London who were part of the revolution for our present position in society and who’s persistent demand for equality and recognition gave us the power to be whatever we choose today.

Our second shirt collection, called the Medici Collection was inspired by none other than Catherine de’ Medici, Queen of France who ruled as regent, was a patron of the Renaissance arts and dance, and was a master of poisons.

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TENETS

EMPOWERMENT OF WOMEN

SUSTAINABILITY

TRANSPARENCY

LONDON MADE